Markets & Channels

MARKETS & CHANNELS

The right route to market for every growth opportunity

We adapt the commercial approach to the realities of each market, channel, category and customer.

Spain

A large, diverse FMCG market where national groups, regional retailers, specialist distributors and foodservice operators each require a focused commercial approach.

Portugal

A concentrated but distinctive market where the right positioning, local relationships and close follow-up are central to sustainable development.

PRIORITY CHANNELS

Commercial access across the Iberian ecosystem

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Retail

Supermarkets, hypermarkets, convenience, specialist retail and e-commerce accounts.

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Distributors

Regional, national and specialist partners with the coverage and capabilities your brand needs.

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Foodservice

Wholesalers, cash & carry, hospitality groups and out-of-home customers.

The objective is not simply to enter the market, but to build the right customer mix and commercial foundations for long-term growth.